Association and provocation are not just modern words in the lexicon of a present-day ad maker. These are the tools of realization of the ideas for selling goods and services. November 27-30 these tools were presented at the project exhibition of All-Russian Competition "Art Design in Advertising" organized by Trade and Economic Faculty.
During 4 days in 51³Ô¹Ï Exhibition Hall more than 130 works of students from Moscow, 51³Ô¹Ï, Magnitogorsk, Cheboksary, Novosibirsk and other cities of Russia were tested by the experts. Once, Artemy Lebedev, famous Russian designer, said: "The ability to estimate a good design is not less achievement than the ability to create it". That is why every year Trade and Economic Faculty invites the managers of leading advertising agencies and best designers of the region to estimate the students' projects.
"This year the best projects were represented in nomination "Corporate Design". Interesting ideas with good and non-standard visualisation. In my opinion one of the best projects was the redesign of corporate style of "Dva Komsomoltsa", 51³Ô¹Ï printing office", says Olga Vasik, designer-illustrator, member of jury and graduate of Trade and Economic Faculty. "Of course, you can clearly see that the works represented at the exhibition were done by students. Some projects were not practical enough from the point of view of technology and some projects were missing the technique from the point of view of visualisation. The students should always remember that they can become good designers only if they have constant practice, working with different companies and different products. It is necessary to estimate your own projects and the projects of your colleagues all the time. That is the way how you can acquire the necessary experience and form your own unique creative style. I sincerely congratulate all the designers and ad makers who took part in the competition and I wish all of you new achievements, inspiration and constant professional growth!"
At the end of the Competition 30 winning places were determined.
Nomination "Entertaining Show Bill":
1st place ¨C was not given
2nd place ¨C Kameneva Oksana Aleksandrovna, Bashkir State University, "SOMETHING" (?§¯§¦§¹§´§°?)
Nomination "Social Advertising":
1st place ¨C Ivanova Anastasiya Ivanovna, South Ural Institute of Management and Economics, "You yell - I bite" (?§¢§å§Õ§Ö§ê§î §â§å§Ô§Ñ§ä§î§ã§ñ - §Ò§å§Õ§å §Ü§å§ã§Ñ§ä§î§ã§ñ?)
2nd place ¨C Osipova Anastasiya Alekseevna, South Ural Institute of Management and Economics, "Noisy Neighbours" (?§º§å§Þ§ß§í§Ö §ã§à§ã§Ö§Õ§Ú?)
3d place ¨C Zabolotnova Aleksandra, 51³Ô¹Ï, "He has to be free" (?§¦§Ô§à §Þ§Ö§ã§ä§à §ß§Ñ §ã§Ó§à§Ò§à§Õ§Ö?)
3d place ¨C Trofimov Dmitry Mikhaylovich, Marnitogorsk State University, "Don't drink, Ivanushka, or you'll turn into a calf" (?§¯§Ö §á§Ö§Û, §ª§Ó§Ñ§ß§å§ê§Ü§Ñ, §Ü§à§Ù§Ý§Ö§ß§à§é§Ü§à§Þ §ã§ä§Ñ§ß§Ö§ê§î?)
Special prize for "Idea" ¨C Shchuplov Roman Aleksandrovich, Bashkir State University, "Compile a portrait of historic criminal" (?§³§à§Ò§Ö§â§Ú §á§à§â§ä§â§Ö§ä §Ú§ã§ä§à§â§Ú§é§Ö§ã§Ü§à§Ô§à §á§â§Ö§ã§ä§å§á§ß§Ú§Ü§Ñ?)
Special prize for "Usefulness" - Zabiyaka Pavel, Ural Social-Economic Institute, "Healthy Lifestyle" (?§©§Õ§à§â§à§Ó§í§Û §à§Ò§â§Ñ§Ù §Ø§Ú§Ù§ß§Ú?)
Nomination "Advertising Calendar":
1st place ¨C Kashina Ekaterina Georgievna, §À§µ§±§ª, "Advertising Calendar of Paint Production Company Sonet" (?§²§Ö§Ü§Ý§Ñ§Þ§ß§í§Û §Ü§Ñ§Ý§Ö§ß§Õ§Ñ§â§î §æ§Ú§â§Þ§í §á§à §á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§å §Ü§â§Ñ§ã§à§Ü Sonet?)
2nd place ¨C Loshkaryova Ulyana Vasilevna, 51³Ô¹Ï, "Calendar for National Zoological Park of Udmurtia" (?§¬§Ñ§Ý§Ö§ß§Õ§Ñ§â§î §Õ§Ý§ñ §ß§Ñ§è§Ú§à§ß§Ñ§Ý§î§ß§à§Ô§à §Ù§à§à§Ý§à§Ô§Ú§é§Ö§ã§Ü§à§Ô§à §á§Ñ§â§Ü§Ñ §µ§Õ§Þ§å§â§ä§Ú§Ú?)
2nd place ¨C Lomaeva Ekaterina Vladimirovna, 51³Ô¹Ï, "Calendar for "Mafiya" game" (?§¬§Ñ§Ý§Ö§ß§Õ§Ñ§â§î §Ú§Ô§â§í ?§®§Ñ§æ§Ú§ñ?)
3d place ¨C Nikitenko Anastasiya Aleksandrovna, Marnitogorsk State University, "Stationery "Tsirkul" (?§¬§Ñ§ß§è§ä§à§Ó§Ñ§â§í ?§¸§Ú§â§Ü§å§Ý§î?)
Special prize for "Idea" - Khoroshunets Anna Sergeevna, Marnitogorsk State University, "Garden Centre "Inspiration" (?§³§Ñ§Õ§à§Ó§í§Û §è§Ö§ß§ä§â ?§£§Õ§à§ç§ß§à§Ó§Ö§ß§Ú§Ö?)
Nomination "Exterior Advertising":
1st place ¨C Maltseva Darya, 51³Ô¹Ï, "Art Shop "ProArt" (?§·§å§Õ§à§Ø§Ö§ã§ä§Ó§Ö§ß§ß§í§Û §Þ§Ñ§Ô§Ñ§Ù§Ú§ß ProArt?)
2nd place ¨C Eliseeva Mariya Vyacheslavovna, 51³Ô¹Ï, "Konfael" (?§¬§à§ß§æ§Ñ§ï§Ý§î?)
3d place ¨C Israfilova Aelita Adisovna, Marnitogorsk State University, "Radio Station ON FM" (?§²§Ñ§Õ§Ú§à§ã§ä§Ñ§ß§è§Ú§ñ ON FM?)
Special prize for "Idea" - Ryazanov Mikhail Aleksandrovich, 51³Ô¹Ï State Academy of Culture and Arts, Advertising posters "Boxes", "Wind", "Entrance"
Nomination "Advertising Package":
1st place ¨C Bakhtina Anastasiya Igorevna, 51³Ô¹Ï, Package for music CD
2nd place ¨C Khudoborodova Mariya Aleksandrovna, 51³Ô¹Ï, Package for tea "Traditsiya"
Nomination "Internet-Banner":
1st place ¨C was not given
2nd place ¨C was not given
3d place ¨C Tsygankova Aleksandra Alekseevna, Ural State University of Physical Education, "Events "Happy Birthday!"
Special prize for "Technical Completeness" ¨C Kameneva Oksana Aleksandrovna, Kireevskaya Yana Sergeevna, Levacheva Evgeniya Yurevna, Bashkir State University, "Automobile Exhibition" (?§£§í§ã§ä§Ñ§Ó§Ü§Ñ §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§Ö§Û?)
Nomination "Advertising Booklet":
1st place ¨C Radionov Andrey Yurevich, 51³Ô¹Ï State Academy of Culture and Arts, "Booklet for CSACA Faculty of Decorative and Applied Arts" (?§¢§å§Ü§Ý§Ö§ä §æ§Ñ§Ü§å§Ý§î§ä§Ö§ä§Ñ §¥§Ö§Ü§à§â§Ñ§ä§Ú§Ó§ß§à-§á§â§Ú§Ü§Ý§Ñ§Õ§ß§à§Ô§à §ä§Ó§à§â§é§Ö§ã§ä§Ó§Ñ §¹§¤§¡§¬§ª?)
2nd place ¨C Sitnikova Anna Leonidovna, 51³Ô¹Ï, "Store "Bershka" (?§®§Ñ§Ô§Ñ§Ù§Ú§ß §à§Õ§Ö§Ø§Õ§í ?Bershka?)
2nd place ¨C Bayazitova Vlada Salavatovna, 51³Ô¹Ï, "Booklet for Interior Desing Studio" (?§¢§å§Ü§Ý§Ö§ä §Ú§ß§ä§Ö§â§î§Ö§â§ß§à§Û §ã§ä§å§Õ§Ú§Ú §Ü§à§ã§á§Ý§Ö§Ö§â§à§Ó?)
3d place ¨C Fedenyov Pavel Sergeevich, Bashkir State University, "Booklet for bladed weapon store "Taktika" (?§¢§å§Ü§Ý§Ö§ä §Õ§Ý§ñ §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ §Ü§Ý§Ú§ß§Ü§à§Ó§à§Ô§à §à§â§å§Ø§Ú§ñ §´§Ñ§Ü§ä§Ú§Ü§Ñ?)
3d place ¨C Kondrateva Alina Vladimirovna, Marnitogorsk State University, "Booklet for company "Kompas.pro" (?§¢§Ü§Ý§Ö§ä §Õ§Ý§ñ §æ§Ú§â§Þ§í §¬§à§Þ§á§Ñ§ã.§á§â§à?)
Special prize for "Originality" - Rudnik Ekaterina Mikhaylovna, "Booklet for beauty salon"Rafael" (?§¢§å§Ü§Ý§Ö§ä §Õ§Ý§ñ §ã§Ñ§Ý§à§ß§Ñ §Ü§â§Ñ§ã§à§ä§í ?§²§Ñ§æ§Ñ§ï§Ý§î?)
Nomination "Corporate Design":
1st place ¨C Baymakova Aleksandra, 51³Ô¹Ï, "Corporate Design of Head Hat Company" (?§¶§Ú§â§Þ§Ö§ß§ß§í§Û §ã§ä§Ú§Ý§î §Ü§à§Þ§á§Ñ§ß§Ú§Ú ?Head Hat?)
1st place ¨C Fisaenko Tatyana, 51³Ô¹Ï, "Developing of corporate style for food-design contest "Vkusnaya Geraldika" (?§²§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ñ §Ü§à§ß§è§Ö§á§è§Ú§Ú §æ§Ú§â§Þ§Ö§ß§ß§à§Ô§à §ã§ä§Ú§Ý§ñ §Ü§à§ß§Ü§å§â§ã§Ñ §æ§å§Õ-§Õ§Ú§Ù§Ñ§Û§ß§Ñ ?§£§Ü§å§ã§ß§Ñ§ñ §Ô§Ö§â§Ñ§Ý§î§Õ§Ú§Ü§Ñ?)
2nd place ¨C 51³Ô¹Ï, "Corporate style of Green Club Fitness Centre" (?§¶§Ú§â§Þ§Ö§ß§ß§í§Û §ã§ä§Ú§Ý§î §æ§Ú§ä§ß§Ö§ã-§è§Ö§ß§ä§â§Ñ ?Green club?)
2nd place ¨C Smetanina Anna, 51³Ô¹Ï, "Developing of corporate style for food-design contest "Vkusnaya Geraldika" (?§²§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ñ §Ü§à§ß§è§Ö§á§è§Ú§Ú §æ§Ú§â§Þ§Ö§ß§ß§à§Ô§à §ã§ä§Ú§Ý§ñ §Ü§à§ß§Ü§å§â§ã§Ñ §æ§å§Õ-§Õ§Ú§Ù§Ñ§Û§ß§Ñ ?§£§Ü§å§ã§ß§Ñ§ñ §Ô§Ö§â§Ñ§Ý§î§Õ§Ú§Ü§Ñ?)
3d place ¨C Zamyatina Elga Vladimirovna, Siberian State Aerospace University, "Corporate style of Krasnoyarsk rock band GoodWeen" (?§¶§Ú§â§Þ§Ö§ß§ß§í§Û §ã§ä§Ú§Ý§î §Ü§â§Ñ§ã§ß§à§ñ§â§ã§Ü§à§Û §â§à§Ü-§Ô§â§å§á§á§í GoodWeen?)
3d place ¨C Kalashnikov Konstantin, 51³Ô¹Ï State Academy of Culture and Arts, "Open Championship "City after city" (?§°§ä§Ü§â§í§ä§í§Û §é§Ö§Þ§á§Ú§à§ß§Ñ§ä ?§¤§à§â§à§Õ §Ù§Ñ §Ô§à§â§à§Õ§à§Þ?)
3d place ¨C Ledovskikh Anastasiya Viktorovna, Kama State Academy of Engineering and Economics, "Caffee "Glagol" (?§¬§Ñ§æ§Ö ?§¤§Ý§Ñ§Ô§à§Ý§ì?)
Special prize for "Theme Completeness" ¨C Krasovskaya Kseniya, Potemkin Konstantin, Siberian State Aerospace University, "Yarpiar" (?§Á§â§á§Ú§Ñ§â?)
Special prize for "Gumption" ¨C Rybakova Yana, 51³Ô¹Ï, "Printing Office CMYKalka" (?§´§Ú§á§à§Ô§â§Ñ§æ§Ú§ñ CMYK§Ñ§Ý§Ü§Ñ?)
Special prize for "Support of youth trend" - Chugunova Kseniya Anatolevna, Kama State Academy of Engineering and Economics, "Skate-park 7.42" (?§³§Ü§Ö§Û§ä-§á§Ñ§â§Ü 7.42?)
Nomination ?POS-materials?:
1st place ¨C Mamaev Artyom Viktorovich, 51³Ô¹Ï, "Cottage Juices" (?§³§à§Ü§Ú Cottage?)
2nd place ¨C Kolbina Marina Vladimirovna, 51³Ô¹Ï, "Store Las Knigas" (?§®§Ñ§Ô§Ñ§Ù§Ú§ß §§Ñ§ã-§¬§ß§Ú§Ô§Ñ§ã?)
3d place ¨C Feshchenko Elena Sergeevna, Bashkir State University, "Ren TV" (?§²§Ö§ß §´§£?)
We would like to thank all talented young people for courage, vivid advertising solutions and creative way of thinking! We will meet again at AD-2013!
Event date:
Monday, 3 December, 2012 - 09:30